What We Build

Two tracks. One studio.
Built for Chicagoland operators.

Heritage Systems runs two parallel service tracks. Web Design & Local SEO is bookable today. Branding, Marketing Automation, and Paid Ads are on the roadmap — same studio, same voice, same Chicagoland operator mindset. Pick the track that fits your stage.

Available Now

Web Design & Local SEO

A working website that ranks locally and turns visitors into calls. Three tiers — every one includes mobile-first design, click-to-call, and on-page local SEO tuned for your service area.

Launch Site

For operators who need a credible, fast web presence now.

  • City-targeted service pages
  • Click-to-call header, mobile-first layout
  • Google Business Profile tuned for local pack
  • One round of revisions, ready in days
Best for: single-trade, single-city launches

Growth Site

For operators running multiple service lines or multiple cities.

  • Multi-city or multi-service page structure
  • Service-area schema markup, on-page SEO
  • Lead form wired to your inbox + CRM
  • Review-request flow tied to closed jobs
Best for: scaling crews adding towns or verticals

Authority Site

For operators who want category ownership in the Fox Valley.

  • Content system: service, city, and proof pages
  • Editorial calendar, monthly local-SEO tune-ups
  • Photo + quote pipeline from your finished jobs
  • Quarterly reporting with call + form attribution
Best for: established brands positioning to outgrow the local pack
On the Roadmap

Branding, Marketing Automation, and Ads

These three seats round out a full growth system — brand voice, follow-up that runs itself, and paid traffic that pays back. Not bookable yet. Reach out if you want first access.

Coming soon

Brand Identity

A logo suite and visual system that matches how your business actually runs.

  • Logo suite + secondary marks, color, type
  • Brand-voice guide for web, ads, and print
  • Source files for crews, signage, and partners
  • Handoff docs so the system survives
Best for: rebrands, new operators, multi-truck scaling
Coming soon

CRM & Marketing Automation

Follow-up that runs without you, from first touch to review request.

  • CRM setup with pipeline stages for your trade
  • Estimate, nurture, and review-request sequences
  • Lead-source attribution back to the website
  • SMS and email workflows tuned to local timing
Best for: crews losing leads between call and quote
Coming soon

Paid Ads Management

Local Search and Social campaigns scoped to a single service area.

  • Google Ads + Meta Ads for a defined radius
  • Landing pages wired to the same conversion goal
  • Negative-keyword system, weekly budget guardrails
  • Monthly performance review with clear next steps
Best for: operators with margin to spend on demand
Frequently Asked Questions

What is the difference between Track 1 and Track 2?

Track 1 is Heritage Systems' Web Design & Local SEO offering — bookable today, three tiers from single-page to full-market local authority. Track 2 is the same studio's Branding, Marketing Automation, and Paid Ads track — on the roadmap, same Chicagoland team. Pick Track 1 if you need a foundation today; pick Track 2 once the foundation is in place and you are ready to layer marketing automation or paid demand on top.

When will Track 2 (Software/AI Automation) be available?

Track 2 is on the Heritage Systems roadmap — branding, CRM / marketing automation, and managed paid ads are scoped but not open for new bookings yet. Early-access slots open as the build team finishes internal tooling. If you want first access to Track 2, send a note through the contact form and the studio will reach out when the seat opens.

How much does Track 1 cost?

Track 1 (Web Design & Local SEO) ships at three published tiers — Launch Site, Growth Site, and Authority Site — with fixed pricing on /pricing. Every package is one-time pricing with no discovery fees, no hourly billing, and source files included at delivery. Pricing on the site is the pricing on the invoice; the only variable is which tier fits your market and your stage.

Do you build websites for businesses outside Chicagoland?

Heritage Systems' primary focus is Chicagoland service businesses — Aurora, Naperville, Plainfield, Joliet, DeKalb, Elgin, Elmhurst, and the broader western suburbs. Remote engagements outside Chicagoland are accepted case-by-case; local-client density always takes priority. If the studio is not the right fit, Heritage Systems will say so on the strategy call and point you in another direction.

How do I get started with Track 1?

Start with a free 20-minute strategy call. The studio walks through what you are trying to build, the gap in your current digital presence, and which Track 1 tier fits. From there the studio sends a written scope and a fixed-price quote — no discovery fees, no hourly billing, no junior handoff.

Get in Touch

Let's build your system.

Tell us where your business stands today and which track fits. We'll come back with a clear next step — no retainer pressure, no upsell pitch.

Talk to Heritage Systems →